Available to work let's grow something

Turning attention into qualified leads, one campaign at a time.

I'm David — I help businesses use Meta advertising to reach the right people and turn that attention into real leads. Strategy, targeting, creative, and optimization, backed by a background in software engineering.

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AudienceTargeted
CreativeTested

What I do

The parts of a paid acquisition campaign I work across, from the first targeting decision to the system that catches the lead.

Meta Ads

Campaign setup, audience targeting, campaign structure, testing, monitoring, and optimization across Facebook and Instagram.

Lead Generation

Building campaigns designed to attract potential customers and turn advertising traffic into qualified leads.

Ad Creative

Creative concepts, ad copy, static creatives, and AI-powered UGC-style videos built around the campaign objective.

Campaign Strategy

Defining the audience, the campaign objective, the offer, the creative angle, and the conversion path.

Digital Operations

Organizing the systems behind the marketing — workflows, lead handling, automation, and digital processes.

Selected work

Projects and campaigns I've worked on.

Kaslina Foods cold storage ad campaign, still one Kaslina Foods Meta Ads Manager results: 18,552 impressions, 14,605 reach
Paid AdvertisingLead GenerationAd Creative

Kaslina Foods

A cold-storage business in Lagos needed to communicate a specific offer: large-scale storage for businesses dealing with meat, poultry, drinks, and other food products.

I worked on the advertising direction and creative positioning, moving the message away from a generic "cold room" perception and toward a clearer commercial cold-storage service.

  • Meta advertising strategy
  • Ad creative direction
  • Offer positioning
  • Lead-generation campaign
  • Audience targeting
  • Campaign messaging
18,552Impressions
14,605Reach
62Conversations started
₦430.75Cost / conversation

Live Meta Ads Manager data, last 30 days — on a ₦3,000 daily budget.

Air mattress UGC-style ad, creator with product Air Mattress Meta Ads Manager results: 48,732 reach, 642 conversions
Meta AdsAI UGCE-commerce

Air Mattress Campaign

A product-focused campaign built around air mattresses designed for convenient home use. The creative direction focused on showing the product naturally in a home environment, rather than relying on overly polished product advertising.

  • Product demonstration
  • AI-powered UGC-style video
  • Natural home scenarios
  • Problem/solution messaging
48,732Reach
6,842Link clicks
642Conversions
₦185.40Cost / lead

Live Meta Ads Manager data, last 30 days — 2.4% CTR, 312 messages started, ₦119,164.80 total spend.

Arcadia Hotel website, presidential suite page Arcadia Hotel website, homepage
Digital StrategyWebsiteMarketing

Arcadia Hotel

A hotel rebrand focused on a stronger digital presence and a more premium online experience. I worked on the website structure, content direction, page organization, and digital positioning — built around the hotel's rooms, event space, gallery, and direct booking enquiries.

  • Website structure
  • Brand positioning
  • Digital experience
  • Booking journey

Ad creative & campaign experiments

Advertising concepts, creative tests, and campaign ideas developed for different products and business types.

K SHOP NOW

AI UGC ad concepts

Short-form UGC-style advertising concepts designed for paid social campaigns.

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K Ad COLD STORAGE, DONE RIGHT Inquire 👍 Like 💬 Comment ↪ Share

Meta ad creative

Static advertising creatives developed around different offers, audiences, and objectives.

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HOOK A HOOK B — WINNER HOOK C Testing angles

Campaign concepts

Different approaches to hooks, messaging, offers, and creative angles for paid acquisition.

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The tech behind the ads

A software engineering background means I think about marketing systems beyond the ad itself.

Meta Ads Manager Meta Business Suite Google Workspace Canva CapCut HubSpot Zapier / Make Notion ClickUp / Asana Looker Studio Excel WordPress
Getting people through the door.Targeting, creative, and offer — the side of the campaign that earns attention.
Handling what happens after.Workflows, lead routing, and automation — making sure the business can act on it.
David Olanrewaju portrait

I'm a software engineering graduate who moved into digital marketing, paid advertising, and business operations.

My work sits at the intersection of technology, marketing, and business growth. I enjoy figuring out why something isn't working, breaking the problem down, and building a practical solution around it.

Whether that means restructuring a Meta campaign, testing a new creative angle, improving a lead-generation process, or fixing the workflow behind the marketing — I like working on the parts that make a business run better.

Based in Lagos, Nigeria — available internationally
Let's talk

Have a product, service, or business you want to grow?

Let's talk about the offer, the audience, and how we put it in front of the right people.

Start a conversation

olanrewajud73@gmail.com