Available to work let's grow something

Turning attention into qualified leads, one campaign at a time.

I'm David, I help businesses use Meta advertising to reach the right people and turn that attention into real leads. Strategy, targeting, creative, and optimization, backed by a background in software engineering.

Work with me See the work
AudienceTargeted
CreativeTested

Selected work

Projects and campaigns I've worked on.

Kaslina Foods Meta Ads Manager results: 18,552 impressions, 14,605 reach
Paid AdvertisingLead GenerationAd Creative

Kaslina Foods

A cold-storage business in Lagos needed to communicate a specific offer: large-scale storage for businesses dealing with meat, poultry, drinks, and other food products.

I worked on the advertising direction and creative positioning, moving the message away from a generic "cold room" perception and toward a clearer commercial cold-storage service.

  • Meta advertising strategy
  • Ad creative direction
  • Offer positioning
  • Lead-generation campaign
  • Audience targeting
  • Campaign messaging
18,552Impressions
14,605Reach
62Conversations started
₦430.75Cost / conversation

Live Meta Ads Manager data, last 30 days on a ₦3,000 daily budget.

Air Mattress Meta Ads Manager results: 48,732 reach, 642 conversions
Meta AdsAI UGCE-commerce

Air Mattress Campaign

A product-focused campaign built around air mattresses designed for convenient home use. The creative direction focused on showing the product naturally in a home environment, rather than relying on overly polished product advertising.

  • Product demonstration
  • AI-powered UGC-style video
  • Natural home scenarios
  • Problem/solution messaging
48,732Reach
6,842Link clicks
642Conversions
₦185.40Cost / lead

Live Meta Ads Manager data, last 30 days, 2.4% CTR, 312 messages started, ₦119,164.80 total spend.

Arcadia Hotel website, presidential suite page Arcadia Hotel website, homepage
Digital StrategyWebsiteMarketing

Arcadia Hotel

A hotel rebrand focused on a stronger digital presence and a more premium online experience. I worked on the website structure, content direction, page organization, and digital positioning — built around the hotel's rooms, event space, gallery, and direct booking enquiries.

  • Website structure
  • Brand positioning
  • Digital experience
  • Booking journey
Visit arcadiahotelng.com

Ad creative & campaign experiments

Advertising concepts, creative tests, and campaign ideas developed for different products and business types.

AI UGC ad concept example

AI UGC ad concepts

Short-form UGC-style advertising concepts designed for paid social campaigns.

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Meta ad creative example

Meta ad creative

Static advertising creatives developed around different offers, audiences, and objectives.

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Campaign concept creative testing example

Campaign concepts

Different approaches to hooks, messaging, offers, and creative angles for paid acquisition.

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The tech behind the ads

A software engineering background means I think about marketing systems beyond the ad itself.

Meta Ads Manager Meta Business Suite Google Workspace Canva CapCut HubSpot Zapier / Make Notion ClickUp / Asana Looker Studio Excel WordPress
Getting people through the door.Targeting, creative, and offer — the side of the campaign that earns attention.
Handling what happens after.Workflows, lead routing, and automation — making sure the business can act on it.
David Olanrewaju portrait

I'm a software engineering graduate who moved into digital marketing, paid advertising, and business operations.

My work sits at the intersection of technology, marketing, and business growth. I enjoy figuring out why something isn't working, breaking the problem down, and building a practical solution around it.

Whether that means restructuring a Meta campaign, testing a new creative angle, improving a lead-generation process, or fixing the workflow behind the marketing I like working on the parts that make a business run better.

Based in Lagos, Nigeria — available internationally
Let's talk

Have a product, service, or business you want to grow?

Let's talk about the offer, the audience, and how we put it in front of the right people.

Start a conversation

olanrewajud73@gmail.com